Marketing

Marketing in an organization enhances the sales of existing and new products/services, for market research for new products/services, brand advertising etc. Marketing campaigns include various activities executed to promote the brand, products or services through different channels or media.

Marketing automation involves market segmentation, campaigns management, event-based marketing, and promotions. The campaign modules of Marketing Automation enable the marketing force to access customer-related data for designing, executing and evaluating targeted offers, and communications.

Event-based (trigger) marketing is all about messaging and presenting offers at a particular time. For example, a customer calls the customer care number and asks about the rate of interest for credit card payment. This event is read by CRM as the customer is comparing interest rates and can be diverted to another business for a better deal. In such cases, a customized offer is triggered to retain the customer.

 

The marketing modules serves all marketing team members performing any of the following activities :

• Creating and maintaining marketing lists.
• Planning / Scheduling campaigns and tracking various campaign activities.
• Executing campaign activities like sending mass emails, sending messages, etc.
• Tracking campaign responses and converting responses to leads or opportunities.
• Analyzing ROI of marketing campaigns.

 

Scope included in marketing solution is as follows :

• Marketing module helps to organize marketing data in one place, helps to generate reports, helps to analyse the progress.
• Marketing module gives provision to create group of accounts, contacts or leads as targeted marketing list. User can create the list of members which are included in similar area or business.
• Use campaigns to store the related campaign information such as budge of campaign, different activities of campaign and targeted marketing list of campaign.
• Scheduled and track the campaign activities.